KPI for Measuring of Average Real Estate Cost per Sales Lead posted in category Real Estate
WinningKPI - Real Estate - KPI for Measuring of Average Real Estate Cost per Sales Lead posted in category Real Estate
They may set a desired Cost per Lead KPI (generally a low one) and put in place strategies to achieve that.
On a higher scale, the total cost invested in leads in a given time period is divided by the total number of leads achieved (this is a more accurate measure as it also includes the money invested that did not achieve leads).
The Real Estate agent or company will aim to put in place strategies to minimise this cost, whilst maximising the amount of leads generated. This can be done through mass marketing campaigns, automated systems etc.
Total budget invested in leads generation/ total number of leads generated
KPI Units: money
KPI Time Frame: update quarterly or annually
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